Changing our mindset... Prof.Visser comes to the rescue

We recently had a meeting with our mentor Prof. Visser and he challenged us with some questions but also gave us some encouraging words.

The team was having problems with developing the business plan for the application and we felt like we were going around in circles.
Prof. Visser laid it down that we need to understand that in attempting to launch any business idea we definitely need a business plan because that is evidence of our plans and most importantly it explains what our product is. Prof. felt we needed to change our mentality, he explained that the application is a product but its intangible and therefore its a service. Just like in the past we have prepared business plans based on things we cannot touch such as actual retail stores the application was no different because it is also a product.

He explained that just as service providers like Vodafone have to provide an intangible service that is what we are planning to develop. He encouraged us to do more reading and to view this assignment not just as the development of an application but the development of a service business and when we look at it that way then we will not get so intimidated by the task at hand.

He also encouraged us to be more innovative with the features of the application. "Change the mindset.." he said. Wise words that everyone can use.
thanks Prof.